The technology
used was perfected by McLaren during the past six months and is
completely new to Formula One. "A
lot of research and months of work have gone into creating this
unique chrome finish," explained McLaren Marketing Managing
Director Ekrem Sami. "We are always looking at innovative ways
to allow our sponsor partners to differentiate their brands from the
competition through their partnership with the team and this unique
livery is designed to be extremely photogenic. Team McLaren Mercedes
had the highest audited 'Share of TV Voice' in 2005 - and we hope
that this new identity will contribute to us retaining that
status."
Specifications |
Engine |
|
V8
Mercedes Benz FO 108S |
HP |
-- |
Displacement |
2400
cc (146.4 cu. in.) |
Valves |
32
valves, 4 valves per cylinder |
Valvetrain |
90
Degree V8 |
Fuel Feed |
Fuel
injection |
Fuel Type |
Gasoline - Petrol |
Gears |
7 |
Drive Wheels |
Mid-Engine |
"When
we created our previous livery in the mid nineties we established
what we believed then was an innovative and groundbreaking new
identity for McLaren Mercedes," continued Sami. "What we
have launched today is as revolutionary and we hope it will be the
foundation of the team's livery for many years to come."
The team can look
back on a lot of success during the nine years of the former livery.
At the very first race after its introduction in Melbourne in 1997
the team won and since then it has taken nearly 30 per cent of all
Grands Prix victories.
The team took the
opportunity to show the new livery to McLaren Group and
Mercedes-Benz High Performance Engines employees this evening. Two
of the Groups better known personalities, drivers Kimi Raikkonen and
Juan Pablo Montoya, were both impressed with their cars' 'new
clothes'.
"I have only
seen illustrations of the new livery until now but they do it no
justice," said Kimi. "It looks fantastic and should create
a bit of a stir when we drive it on tracks around the world. If we
can make the car as fast as it looks then we will be in good
shape."
'Visually
MP4-21 will look very similar to MP4-20,' said Jonathan Neale,
Managing Director of McLaren Racing. 'In addition to the tighter
packaging to the rear of the car, people will notice differences to
the nose area, which has been lowered, and the aero body work, such
as the barge boards and deflectors. The reduction in required
cooling for the V8 engine has allowed us to in turn reduce the size
of air intakes, this includes apertures in the main chassis, which
is beneficial to the overall aerodynamic package. There are a
significant number of changes in the cars structure, geometry and
aerodynamics as a consequence of 16 months of R&D innovation.
|